Our Story happened when my grandson was born with his itchy skin. He had patches everywhere and sometimes it was really bad. It remained even after many doctor visits and many kinds of different applications prescribed. When they suggested bleach baths I knew I had to do something. After many attempts L.I.C was born. It was a tremendous success. Occasional flares are no worry now. We wanted to share our success with others and help them to get relief from the Itchiness.